In this digital age, there are more avenues for marketers to reach their target audience than ever before. The internet provides a forum for businesses to showcase their products, features, and services with the hope that consumers will become interested in them. With a barrage of information available on the web, search engine ranking is crucial for businesses to be noticed by potential customers. Search engine optimisation (SEO) improves the online visibility of specific websites and pages by increasing their relevance to certain searches. Video content must be optimised for search engines to show up on online searches. The following tips will help you implement basic SEO techniques to improve the online presence of your video content.
1. Write Descriptions:
Clearly defining the video’s topic and providing relevant keywords within the description is an integral step in optimising a video for search engines. The description should not merely state the title of your video but should provide some insight into its content. Keep in mind that many people who search for videos may only read a short description before clicking on another link, so it is important that you provide concise yet relevant information to capture viewer interest. The description should be between 35 to 150 characters in length; anything more is considered an unnecessary waste of space, better utilised to provide other valuable information such as the video’s duration.
2. Add Keywords :
Search engines function similar to the way people think. For example, most people would not search for a general term like “video” but instead use a more specific keyword like “YouTube videos.” By including popular keywords within your description and a video title, you will enable search engines to find your video content and match it with searches for those keywords. The best place to include keywords is within the video title and description field when you first upload it. Search engines will crawl this information and index it regardless of whether it is in this format or changed later on.
3. Focus on the quality of your videos:
The quality of your video is a crucial element in determining how it will be indexed and ranked. If your video is enjoyable and informative, people will want to watch it, giving it the highest potential for success. However, if you upload videos without video editing – just for marketing and not because you believe in your content – your videos may not gain immediate attention.
It takes time to fully optimise your video content and gain traction within the search engines. When optimising your videos, keep in mind that it is always better to use a video maker to produce a high-quality video that can immediately appeal to viewers. Poor-quality videos may not garner enough attention to attract higher viewership.
4. Direct Links:
Adding the link to your video within the description is essential for appearing on search engines. This will ensure that relevant keywords are easily found and increase the chances of your video gaining excellent traction on search engines. Keep in mind that once you have provided a direct link to your video, you should not change it frequently since Google will index the previous page and not the subsequent updates. This means that if you update your page with a different video or add more information, it may not be noticed by search engines until they revisit their index.
5. Use Thumbnail Images:
When you first upload a video, a default thumbnail is created. The thumbnail is the first thing people see when they visit your page. Thumbnails are typically shown in the results list of search engines and are a great way to promote your video content. Remember to use descriptive words or pictures within the thumbnail image. Additionally, do ensure that these images are relevant to the video’s core topic. You can use a video maker to create good-quality thumbnails. This will encourage more people to click on your link, in turn increasing your views and search engine rankings. It is important that these images are not too small because search engines will not index extremely small thumbnails.
6. Add Your Videos to Video Sharing Sites:
You need to consider adding your video to social media sites such as YouTube and Vimeo to increase visibility. These sites are the go-to places for people to learn about new products and information in the form of videos. If your video is uploaded on one of these sites, chances are that a search engine will notice it and begin indexing it as well, which can help your video reach even more viewers through a web search. This is a simple way to increase views on your video and, in turn, improve rankings.
7. Optimise the Video Title:
Your video should have the appropriate title to appear on search engine results pages. The video’s title is the main keyword used in a search query and should consist of any relevant words to your page. For example, if your video is about video cameras, then the phrase “video cameras” needs to be a part of your title. This will increase the chances of your video being found by people searching for information about specific topics related to your page. Remember not to use too many keywords because it could clutter your search results and make them difficult to read.
Although video creation and distribution can be interesting and exciting, ranking videos on search engines often tends to be a grey area. It is important to know what steps you can take to ensure that your video remains indexed on search engines and its content remains relevant in a manner that is engaging for users. By using these simple techniques, you will be able to put yourself ahead of the competition and ensure that your video content remains fresh and relevant.
